Analysis: Are sponsors back in love with F1?

The start of an F1 season traditionally sees a flurry of press releases announcing new and extended sponsorship and partnership details. The beginning of 2017 was no different, with announcements of deals both large and small arriving on a near-daily basis. In the Albert Park paddock in March, there was a mood of optimism in the air. Not only were the VIP enclosures busier and more ... Keep reading