Analysis: How Heineken plans to shake up Formula 1

For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are ... Keep reading