Channel 4 boosted by first live F1 viewing figures

The Sakhir race was C4's first live offering this year, and was always going to deliver a good indication of whether or not F1's audience would switch terrestrial channels after the BBC deal came to an end. According to overnight television ratings, which were shared by C4's press office, its live coverage peaked at 3.2 million viewers with an average of 2.3 million viewers. This ... Keep reading