It’s official, Bernie Ecclestone has been removed as Formula 1 boss and replaced by F1 chairman, Chase Carey, as well as a new team including Ross Brawn as Managing Director, Motor Sports and Sean Bratches as Managing Director, Commercial Operations.
Greg Maffei, President and CEO of Liberty Media Corporation, commented:
“We are delighted to have completed the acquisition of F1 and that Chase will lead this business as CEO. There is an enormous opportunity to grow the sport, and we have every confidence that Chase, with his abilities and experience, is the right person to achieve this. I’d like to thank Bernie Ecclestone, who becomes Chairman Emeritus, for his tremendous success in building this remarkable global sport.”
Chase Carey, Chairman and CEO of F1, said:
“I am excited to be taking on the additional role of CEO. F1 has huge potential with multiple untapped opportunities. I have enjoyed hearing from the fans, teams, FIA, promoters and sponsors on their ideas and hopes for the sport. We will work with all of these partners to enhance the racing experience and add new dimensions to the sport and we look forward to sharing these plans overtime.
“I would like to recognise and thank Bernie for his leadership over the decades. The sport is what it is today because of him and the talented team of executives he has led, and he will always be part of the F1 family. Bernie’s role as Chairman Emeritus befits his tremendous contribution to the sport and I am grateful for his continued insight and guidance as we build F1 for long-term success and the enjoyment of all those involved.”
Bernie Ecclestone, Chairman Emeritus of F1, added:
“I’m proud of the business that I built over the last 40 years and all that I have achieved with Formula 1, and would like to thank all of the promoters, teams, sponsors and television companies that I have worked with. I’m very pleased that the business has been acquired by Liberty and that it intends to invest in the future of F1. I am sure that Chase will execute his role in a way that will benefit the sport.”
The details of the sale can be found here and on the appointment of both Brawn and Bratches (if we’re going to “Americanize it, presumably to be called the Killer B’s), the gentlemen said:
Chase Carey, Chairman and CEO, commented:
“I am delighted to welcome Ross back to Formula 1. In his 40 years in the sport, he’s brought his magic touch to every team with which he has worked, has almost unparalleled technical knowledge, experience and relationships, and I have already benefitted greatly from his advice and expertise.
“I am thrilled Sean is joining Formula 1. Sean was a driving force in building ESPN into one of the world’s leading sports franchises. His expertise and experience in sales, marketing, digital media, and distribution will be invaluable as we grow Formula 1.
“I look forward to working with Ross and Sean, as well as key current executives including Duncan Llowarch our CFO and Sacha Woodward Hill, our General Counsel, the FIA, Bernie and Liberty as we work together to make Formula 1 the best it can be for the teams, promoters and fans for years to come.”
Ross Brawn said:
“It’s fantastic to be returning to the world of Formula 1. I’ve enjoyed consulting with Liberty Media these last few months and I’m looking forward to working with Chase, Sean and the rest of the Formula 1 Team to help the evolution of the sport. We have an almost unprecedented opportunity to work together with the teams and promoters for a better F1 for them and, most importantly, for the fans.”
Sean Bratches added:
“I’m very excited to be joining Formula 1 and contribute to the continued growth of this extraordinary global brand and sport. Formula 1 is one of few truly global tier one sports, and I am encouraged by the manifold opportunities to materially grow the business, work closely with current and future sponsors, race circuits, television rights holders as well as create next generation digital and on-site race experiences to best serve the Formula 1 fans.”
A new era begins and here is wishing Liberty Media all the success in their new role as the owners of the world’s most fabulous racing series.
A big thank you to Mr. Eccelstone for his unyielding effort to create the biggest racing series in the world…not bad for a fisherman’s son. Thank you for creating the sport we love, Mr. E.