Ecclestone: Heineken deal will “wake me up” to social media

Ecclestone has long been sceptical about the benefits of social media, although more recently his F1 companies have been getting more active on platforms like Facebook and Twitter. But with Heineken so aware on the benefits of digital media, and eager to do more to promote the sport to a wider audience, Ecclestone believes that the company could help change his attitude about how F1 is ... Keep reading