F1 makes fresh push in China with new marketing deal

The aim of the partnership is to both capitalise on the growing interest in F1 and help lift the entertainment factor surrounding the country's grand prix to help grow the audience.Lagardere, which was founded in 1992, is already playing a key role in promoting Asian Football Confederation's events in China.Sean Bratches, F1's commercial director, views the Asian market as key for ... Keep reading