Heineken confirms multi-year F1 sponsorship deal

As predicted by Motorsport.com, the Dutch brewery giant revealed its tie-up with Formula One Management in an event in the Montreal paddock on Thursday. Its deal, which has options to last until the end of 2023 and could be worth as much as $250 million over that period, will give Heineken title sponsorship of three races each season from 2017 plus track branding at six further events ... Keep reading