Why F1 needs an epic Olympics ritual

Augmented reality, North and South Korean athletes entering the stadium in unison, and a Tongan going topless in defiance of sub-zero temperatures.The two-and-a-half-hour opening ceremony for the 23rd edition of the Winter Olympics in Pyeongchang certainly didn't lack spectacle, as it continued a long tradition of revving up the global audience for the start of the Games.Organisers ... Keep reading
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